You're in for a treat if you like Beyoncé and the Kardashians. Beyoncé's smash single "Cuff It" from her most recent album "Renaissance" is included in a gorgeous music video-style commercial for the season 3 premiere of "The Kardashians" on Hulu. The six Kardashian-Jenner women—Kris, Kourtney, Kim, Khloé, Kendall, and Kylie—as well as Kris' boyfriend, Corey Gamble, demonstrate their roller skating prowess in Glendale, California's famed Moonlight Rollerway while wearing skintight body suits. Arrad, who has collaborated with musicians including Kim Petras and Nicki Minaj, directed the scene. After hearing the edited version, he revealed to Insider that Beyoncé approved the song's usage on the program. He said, "She truly liked it.
The new season of "The Kardashians" promises to have more drama, glitz, and family moments, so the music video is a fun and lighthearted way to introduce it. The idea of a roller rink was chosen to include more women and to depart from the traditional vintage or retro skating aesthetics. The video is more modern, high-end, and Kardashian-like instead. Kendall and Kylie, according to Arrad, are "really good at skating," while Kim is "the most excited" about the undertaking. Additionally, he said that the body costumes were constructed to order by designer LaQuan Smith and that the scene was shot in a matter of hours.
Fans and reviewers alike have given the music video glowing reviews, praising its originality, flair, and vigor. Some even made the comparison to Beyoncé's own visual albums and questioned when a "Cuff It" music video would be released. Others remarked that the video differed from the show's initial introduction, which included a drone-filmed tour of the family's residences and workplaces set to Silk Sonic's "777." The relationship between the sisters and their mother is highlighted in the new opening, which has a more private and intimate feel.
You may view the "Cuff It" music video on Hulu or YouTube if you haven't already. Remember to watch "The Kardashians" season 3 on Hulu every Wednesday for more shocks and excitement.