Anya Taylor-Joy, the award-winning actress and star of The Queen's Gambit, has been announced as the new ambassador of Jaeger-LeCoultre, the prestigious Swiss watchmaker. The partnership was revealed at the Venice International Film Festival, where Taylor-Joy dazzled on the red carpet with a Jaeger-LeCoultre Reverso One Duetto Moon watch.
Taylor-Joy expressed her admiration for the brand and its craftsmanship: "I first came across Jaeger-LeCoultre a few years ago, and I was immediately struck by its history and values. I love that it has a strong heritage and a visionary approach to the future. I am very impressed by the skill and creativity of the people who work there, and how they constantly push the boundaries of innovation."
Jaeger-LeCoultre's CEO, Catherine Rénier, welcomed Taylor-Joy to the family, saying: "We are delighted to have Anya Taylor-Joy as our new ambassador. She is a very talented actress who perfectly embodies the spirit of our brand: elegant, refined and contemporary. We look forward to collaborating with her on various projects and initiatives in the coming months."
Taylor-Joy joins a distinguished list of Jaeger-LeCoultre ambassadors, including Benedict Cumberbatch, Amanda Seyfried, and Nicholas Hoult. She will also be featured in the brand's upcoming campaign, "Reinvent Yourself", which celebrates the art of reinvention and transformation.
Jaeger-LeCoultre is known for its exquisite timepieces that combine technical excellence and aesthetic sophistication. Founded in 1833 in the Vallée de Joux, Switzerland, the brand has a rich legacy of innovation and craftsmanship, having created over 1,200 calibers and registered over 400 patents. Its iconic collections include the Reverso, the Master, the Rendez-Vous and the Polaris.